Jim Collins’s leadership tips on how to frame your life for success

Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning. Jim Collins, coauthor of Built to Last and author of Good to Great, didn’t set out to write another management book. His new work, What to Make of a Life: Cliffs, Fog, Fire and the Self-Knowledge Imperative, is a deeply researched meditation on how individuals navigate life’s transitions, from a wide range of human endeavors including arts, sports, media, and politics. But in researching and writing What to Make of a Life, a process that took 12 years, Collins found himself returning to—and evolving—one of his most famous concepts. Good to Great introduced the “First Who, Then What” principle, the notion tha